全国2010年4月自学考试英语阅读(一)试题
[01-23 15:39:10] 来源:http://www.duoxue8.com 自考试题 阅读:559次An elderly woman is in her favorite food store, Ukrop’s Super Market of Richmond, Virginia.She picks up a large pineapple from the display case, holds it for several moments, and then returns it with obvious reluctance.Ukrop’s president, James Ukrop, witnesses this scene and asks the customer if she would like to buy half of the pineapple, indicating that the store would be glad to cut it in half.The customer accepts and states how she looks forward to visiting Ukrop’s because the staff is so friendly and makes her feel so welcome.
Night after night, in Aurora, Colorado, police officers answer calls for break-ins of cars parked outside a local dance hall.One officer notes that the burglaries usually involve purses of female customers who say they lock their handbags in their cars, fearing the bags would be stolen from unattended tables during dances.The officer then persuades the dance hall owner to install lockers and the burglary calls drop from dozens each month to two in four months.
These three stories emphasize our central argument, that is, the essence of services marketing is service.Service quality is the foundation of services marketing, for the core product being marketed is a performance.The performance is the product; the performance is what customers buy.A strong service concept gives companies the opportunity to compete for customers; a strong performance of the service concept builds competitiveness by earning customers’ confidence and reinforcing branding, advertising, selling, and pricing.
11.The radio in the guest’s room at the Holiday Inn does not work because _______.
A.there are too many buttons on it
B.there is something wrong with it
C.it takes a technician to operate it
D.the guest has not operated it properly
12.It can be inferred from the second paragraph that _______.
A.the lady doesn’t like the pineapple at first
B.the lady loves the way the pineapple is arranged
C.it is natural for the shop to cut the pineapple in half
D.the shop usually does not sell part of an item to a customer
13.The third story in the passage shows _______.
A.the significance of service
B.the high crime rates in Aurora
C.the importance of police work
D.the carelessness of women dancers
14.In a service business, the product being marketed is _______.
A.a brand
B.a person
C.a promise
D.a performance
15.The author sets forth the argument of the passage by _______.
A.finding causes
B.giving examples
C.defining a term
D.providing comparisons
Passage 4
Questions 16 to 20 are based on the following passage.
Blaming the media for violence is misguided.To better understand the issue of violence and society, it is helpful to examine its historical roots.Certainly not all tribal societies were violent.For example, many native tribes in the American southwest were entirely peaceful.However, for most tribal people throughout most of the world, war and violence have always been part of life.One of our oldest books, the Old Testament, tells of constant tribal wars among the peoples of the Middle East.Likewise, ancient texts such as the Greek Iliad, the Indian Bhagavad-Gita and the Nordic Beowulf all tell tales of war and violence.Certainly the peoples of ancient Babylonia, Greece, India, and Scandinavia were not influenced by the media, yet most of the earliest human records indicate that violence has been an ever-present part of human life.Since violence was with us long before modern media, it seems unlikely that controlling the media now would have much impact on stopping human violence.
A comparison of violence in nations around the world indicates that there is no relationship between media violence and real violence.In the United States, in 1996, there were 9,390 gun-related deaths.In the same year, Japan had 15 gun-related deaths.Yet the level of violence on television in Japan is higher than that in the U.S.Japanese TV often depicts graphic violence that would not be allowed on U.S.television, and Japanese movie-goers see the same major Hollywood films that Americans see, but street crime is so rare in Tokyo that most people do not worry about it.In contrast, in American cities, people in general, and women in particular, are afraid to walk alone at night.Security is an ever-present concern in the U.S., where citizens limit their lives in numerous ways to reduce the chances of joining the 11,000 people who are killed by guns in America each year.However, the number of murders in the U.S.is small compared to Columbia, where, for example, 23,000 people were murdered in 1999.Columbians have much less exposure to media violence than either Americans or Japanese; they have fewer TV stations and watch fewer films.Indeed, those committing murders in Columbia are often people from the countryside who have the least exposure to the media.Thus people who are not exposed to the media are often more likely to commit violent crimes than those exposed to it.Since Canada borders the U.S., Canadians receive the same TV and radio programs that Americans receive, yet gun violence in Canada is nearly one hundred times lower than that in the U.S.Clearly there is no significant relationship between media violence and real-life violence.We need to look elsewhere for solutions to real-life violence.
16.The author cites the examples of ancient texts in the first paragraph to show that _______.
A.ancient texts are just as violent as modern media
B.ancient societies could be both peaceful and violent
C.violence came into being long before modern media did
D.there is more violence in ancient, works than in the media
17.The author uses Japanese, Columbian and Canadian examples to show that real-life violence and media violence _______.
A.are not related
B.are not serious
C.affect each other
D.are directly related
18.It can be inferred from the second paragraph that the safest country is _______.
A.Japan
B.Canada
C.Columbia
D.the U.S.
19.The phrase “reduces the chances of joining...” (para.2) may be replaced by _______.
A.refuses to take part in
B.adds to the number of
C.avoids becoming one of
D.decreases the number of
20.According to the passage, those who are the least exposed to media violence are citizens of _______.
A.Japan
B.the U.S.
C.Canada
D.Columbia
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II.SPEED READING
Skim or scan the following passages, and then decide on the best answer and write the corresponding letter on the ANSWER SHEET.(10 points, I point each)
Passage 5
Questions 21 to 25 are based on the following passage.
Laura House remembers the day with embarrassment.“Mom and I were on our way home after dinner when we stopped at an intersection,” she says.“When the light changed, the guy ahead of us was looking at a map of something and didn’t move right away.I leaned on my horn and automatically yelled.I didn’t even think about what I was doing.Mom’s jaw just dropped.She said, ‘Well, I guess you’ve been living in the city too long.’ That’s when I realized that my anger was out of control.”
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